Massage in Brighton by Little Jasmine Therapies.wmv – YouTube
Massage in Brighton by Little Jasmine Therapies.wmv – YouTube.
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Thai Massage Brighton UK
Welcome friends this is our new blog about massage treatments and the massage industry in Brighton. Please feel free to roam around and let us know if you have any comments.
May
11
Apr
30
Apr
16
Switching on creativity for the Brighton massage Industry – Part 2
As mentioned on our previous article massage practices in Brighton luck a certain creativity that would have in the long runenabled them to establish Brighton as one of the key places in South East for massage treatments.
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| Massage in Brighton |
The most effective type of creativity in business is focused creativity in other words an insightful approach that is based on concrete evidence and data. Creativity will then act as a lever for differentiating ones’ business from the competition.
Differentiating ones business/practice requires a fundamental understanding of the following elements, becoming aware of these elements and how they interact with each other provides a solid base for devising a business strategy:
- Operating environment – this can be defined as the environment a practice is operating in, in other words the city of Brighton in terms of the local economy, infrastructure and relevant government policies
- Customers – understanding of customer segments and behavioral pattern
- Competition –analyzing competition and their capabilities
- Suppliers – every business has a key set of suppliers from the company that supplies massage oils to therapists that might work for the practice, these are all considered supplies that a practice requires in order to operate effectively.
- Resources – this type of analysis concentrates on the type of resources ( tech capabilities, staff, processes, managerial now-how etc ) that a business might have at its disposal.
There are various tools that can assist even the untrained to structure this type of research such as a Porter’s 5 Forces model and SWAT analysis. Obtaining the data to plug in into these tools might be harder to obtain but its well worth the effort as it can lead to insights that will ensure your business reaches the Holy Grail that every business out there is seeking consciously or unconsciously and that is a sustainable competitive advantage ( SCA) against ones’ competition.
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| Spa in Brighton |
To phrase it slightly differently, a SCA is what you can do as a business that nobody else ( at a particular cost and quality) in your market can emulate. This type of advantage is what giants are build on like Microsoft, Apple, Coca Cola American Express and other great brands.
Once a good understanding of the above elements has been obtained then it’s time to mix it up. Use a SWOT analysis to categorize your findings. The SWOT analysis will provide the strengths of the business that you need to invest further, the weaknesses that you need to handle in order to avoid risks, the opportunities that you need to take advantage of and the threats that you need to remediate immediately.
A very good example of the above is a business that identifies the qualifications of its therapists are superior to its competitors so it pays extra attention in making customers aware of it as that is considered a strength/advantage, on the other hand a weakness can be the lack of a web presence which requires attention as its a certain weakness when taking into account consumer behavior and trends. An opportunity can be in the form of training and expanding the repertoire of treatments offered and a threat can be the lack of insurance for the treatments offered.
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| Beauty in Brighton |
Join us on our third installment were we discuss how to match your business capabilities and resources with the operating environment and build sustainable competitive advantage in the massage treatments market.
Mar
28
Is the massage industry in Brighton creative enough?
Massage in Brighton lucks creativity, although the market is tremendously fragmented with many providers where you would normally expect a great deal of diversity it does not deliver that very important differentiation factor that would have made Brighton the Mecca of massage practices in the South East.
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| Thai massage in Brighton by Little Jasmine Therapies |
Lets outline the different type of establishments or practices you have within the Brighton massage industry :
Hotels with spa facilities
Beauty salons that provide massage treatments
Exclusive massage treatment establishments
Individuals that practice from home
Mobile massage therapists
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| Thai oil massage in Brighton by Little Jasmine Therapies |
All of the above offer more or less the same type of treatments
Sports massage
Swedish massage
Reflexology
Remedial massage
Pregnancy massage
Obviously the skills and competency of the massage therapists is an all important factor that distinguishes good from bad practices but it should not be the only basis of differentiation therapists and owners should strive for.
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| Hot Stone Massage in Brighton by Little Jasmine therapies |
Differentiating your business from the competitions takes a lot more, from the type of advertisement and communications to the aesthetic of the business premises and loyalty programmes that professionals engineer and beyond. Differentiation must also come within the treatments themselves in other words innovation on the work place should take the driving seat amongst strategies employed within the industry.
Signature massage treatments is one of the manifestations of the paradigm outlined above but it should be more diverse and radical both vertically and horizontally.
Join us on the next segment of the discussion where we will be outlining concrete strategies to bring about the creative revolution that is so much required if Brighton is to be a strong competitor in the industry.
Mar
10
Brighton massage explores – Is Thai Fusion Massage the Ultimate Stress Relief Treatment?
My first Thai Fusion massage in Brighton
“I opened my eyes suddenly. She was smiling at me. I then realized I must have fallen asleep. It was a strange feeling. Refreshed, energized and relaxed, all at the same time. If that is a full body Thai Fusion massage, I want another one.
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| Brighton Massage by Little Jasmine Therapies |
Thai Fusion massage therapy in Brighton is done fully clothed, but nothing restrictive must be worn, I was told. I lay on a futon on the floor. She started by placing his hands on my stomach and closed her eyes, just sensing my energy. Then she started to work her way around my body using all sorts of massage techniques combined with stretching and pulling of my arms and legs.
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| Massage therapy in Brighton by Little Jasmine Therapies |
But the best bit was when she worked around my head and neck and when she moved down my spine with her hands chopping and kneading. My whole body tingled and I felt a rush of energy. I think it was about then that I must have drifted off to sleep.”
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| Massage in Brighton by Little Jasmine Therapies |
What is a full body massage?
The session starts with some questions, existing medical conditions, problems, pain, tension. This builds a case history. If you have a number of regular treatments your case history is kept current with the results of each session.
The Thai Fusion massage technique involves stimulating or relaxing the acupuncture points or meridians of the entire body.
A full body session includes work on the abdomen, shoulders, chest, arms, hands, head, neck, legs, feet and back. You get your arms and legs pushed and pulled. You are kneaded and chopped with hands and static finger pressure is applied at specific points all over your body.
Why do you feel both energized and relaxed?
Your body has a complicated network of energy channels or ‘meridians’ in which your ‘ti’ flows. This unseen energy network assumes similar pathways as the nervous system and provides a constant supply of life-giving energy.
And just like a busy freeway, blockages in the flow can occur. But unlike a freeway these constrictions often do not clear naturally, causing local pain, tension, irritation or even illness. And because the meridians connect all the organs together, it can cause problems in other parts of your body too.
Thai Fusion massage removes and clears these blockages, releasing energy, so you feel energized. The massaging techniques have a tremendous relaxing effect on your whole body. This is why you can fall asleep. Releasing all your tension you instantly relax into much deeper levels of mind which border on sleep.
Why Thai Fusion massage is the ultimate stress relief?
Most of us lead busy lives and balancing work, homes, relationships and many other triggers for stress and tension. These triggers build up slowly especially if your life is ‘full-on’ with little rest and relaxation. You will notice the signs: inability to relax, irritability or you may suffer from insomnia. These are just some of the symptoms.
This overwhelming stress causes body and muscle tension and many in-balances in the way your body works. In turn, the critical energy that flows around and through your body becomes constricted causing pain and discomfort. We all know the therapeutic value of massage for releasing tension but Thai Fusion massage combines tension release with energy unblocking, all in one session.
Thai Fusion massage therapy in Brighton melts away all your accumulated stress and tension and gives you an energy boost all at the same time. There are not many therapies that can do this and be so enjoyable too.
Mar
3
Massage in Brighton : Dare to be different Part 3 – Conclusions
On this third and last installment of massage in Brighton we will try to associate the “Why” outcome with tangible benefits to your clients and how will this bring success on a personal and professional level.
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| Massage therapy in Brighton |
I think is quite accurate to say that as a massage therapist you are passionate about what you do, you may even be among the majority of those who chose this line of work because you were answering the same noble calling – to heal the world. That’s the difference between what you do, and why you do it.
But, how do you translate your “why” you do what you do into “How” it helps your clients to lead better and healthier lives? How do you get that communicated into actual benefits for your customers?
Think about it, all of the greatest businesses in the world don’t just offer a service or product, they offer to their customers an experience and at the core of it all, and those that do it well, offer an chance to be a part of something bigger. Your “why” is that something bigger.
Let’s see a real world example like the Apple business. Why do you believe they have such a loyal, customer base, and control such a big part of their market? They don’t just sell electronics devices they offer a unique experience and an opportunity to be a part of something larger. If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed, and simple to use. Want to buy one?” And that’s how many of us communicate. We say what we do, or how we’re different or how we’re better, and expect someone to take action based on that. But it’s not inspiring.
Now, here’s how Apple actually communicates: “In everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed and simple to use. We just happen to make great computers. Want to buy one?” Do you see how this is completely different? That’s a perfect example of leading with “why” and how the why benefits the customer.
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| Thai massage in Brighton |
In order put your “why” across effectively into that experience and make it so the customers see, feel and understand how it benefits them, remember to see it from their point of view. “How is my “why” going to help them?” When you lead with “why” you do what you do and how it’s going to benefit them and you share this beneficial vision to others, you will attract more people who share that same desire. Furthermore, those people are going to happily pay a premium to have an ongoing relationship with you. People want to know YOU. When customers want to work with you, it’s because of your connection, the rapport, what is unique and fascinating about you, and ultimately, how they feel by associating themselves with you. Of course, it’s important to be able to massage people well, but remember, at the end of the day, they buy YOU, not your massage service.
By sharing how your “why” benefits them you are creating a bond. Remember that saying “no one care how much you know until they know how much you care?” Your why you do what you do to benefit your customer shows them how much you care. Clarify translating your “why” into actual benefits for your customer, on the same piece of paper answer these next 3 questions:
- What vision do I have for my life and of the world, and how does massage play into that?
- How does massage improve other people’s lives?
- What aspect of massage do I love the most?
Once you have answered these questions you should have your “why” and how it benefits your customers. This is important because people are starting to care less and less about what a business does and more and more about the people behind the show, who they are, and what they stand for.
So, that’s the secret. Lead with your “why” and how it benefits your clients and you will reap all of the rewards that come with having the business of your dreams. Live your passion and serve millions of people around the world simply by sharing your “why”.
Feb
23
Massage in Brighton – Dare to be different – the big “WHY”
On our previous massage in Brighton article we ve touched upon what power of understanding the “WHY” someone would get involved in the massage treatments business and the need to differentiate.
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| Massage in Brighton by Little Jasmine Therapies |
On this second installment we will talk about the strategies to employ to bring about these changes
Start now by getting a pen and a piece of paper. Start by completing a list of your professional, personal and financial “whys.”
A professional “why” might be you want to educate 100 people on the benefits of massage within over the next few months. A personal “why” could be that you would like to make a difference in someone’s life. A financial “why” could be that you would like to be able to offer free massages once a month to a woman’s shelter. Or, your financial “why” might even be something to the effect of you want to stop working your other part-time job and do massage full-time. They can be as straightforward or complex as you want them to be. Take 10min and complete this exercise now.
This is a very helpful exercise to repeat on a frequent basis as your business becomes bigger as your “whys” will evolve or in some cases get much different than when you first started. You can expand on the exercise by even having all of your team members within your organization complete.
As you are going through this passage think of three other therapists you might know, perhaps ones you have trained with back at school or attended a class with or just met along your professional journey. Now, which one of you will not be practicing massage a year from now? That is a very sobering thought, but not to worry, if you are reading this and want to make some simple changes you are on the right path.
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| Massage in Brighton by Little Jasmine Therapies |
Since you have a nice list of reasons on why you do what you do, let’s try to take a step further. Being a massage therapist and simply massaging people is one thing, but being a massage therapist and your deepest desire for improving other people’s lives fuels a cause and a bigger mission is completely different.
On the third and last installment we connect the “Why” outcome with actual benefits to your customers and how will this bring success to a personal and professional level.
Feb
16
Massage in Brighton: Dare to Be different
Owning a thriving massage practice in Brighton with a developed base of recurring clients, or just starting to get clients? This next few lines will try to summarize known secrets that will enable you to get more joy from your work, get more clients, ultimately make more money doing what you love, and show how online marketing allows you some of the best ways to achieve those goals.
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| Massage in Brighton by Little Jasmine Therapies |
Every successful marketing campaign should always lead with your WHY. “Why are you doing what you are doing?” It sounds simple, right? But if you want to be an accomplished massage practitioner, you must identify a way to separate yourself from your competitors. There are about 50,000 registered massage therapists in the U.K. alone … and guess what they all have in common?
They massage!!
So, if you need to stand out from the crowd and have customers wanting to be treated by you rather than any of the other countless massage therapists out there, do not just tell people what you do, tell people why you do it. This is the angle that will if managed appropriately will lead to a competitive advantage, an edge over other practitioners..
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| Massage in Brighton by Little Jasmine Therapies |
It’s true that the world of business is undergoing a completely revolutionary shift. The rules and practices are changing and a rapid rate. Operations that focus exclusively on the bottom line will go away and soon be forgotten. It would be safe to assume that most of you reading this article you were first drawn to massage because you had a passion to heal others, right? And if you are just starting out, you have invested countless hours in your training and education. And if you have been in business for a few years, lets add a few more hours of continuing education to fuel the inspiration that keeps you focused on why you continue to do what you do. But it goes beyond that. You need to fully and comprehensively understand the “Why” as for most people in the profession, it isn’t about the money.
Consider this, if the massage profession is so inspiring, why is it estimated that 7,000 out of the total 50.000 leave the profession each year? To put it in other words, that means more than one out of every six massage practitioners will leave the profession this year, and this is not because they don’t enjoy it, but simply because they do not know how to translate their “why” they do what they do into how it helps their customers and potential customers lead better, healthier and more energised lives.
On our next instalment we will be advising on how to make this all important change in mentality and turn your Brighton massage therapy practice around.
Feb
13
Advice – How to give a great Foot Massage in Brighton
Women ( and men) love a foot massage in Brighton, it is well known that feet are one of the key primary places on the human body that can become sore, mainly from extensive and prolonged walking.
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| Massage Brighton |
While a little effort will ensure that a foot massage is at the very least mediocre, some knowledge will make it stellar. Also, if you are trained adequately or have experience at giving foot massages yourself, you don’t need to refer anyone to professional massage therapist.
Another great characteristic of foot massage is its ability to heal the body over and above just the foot. There a lot of professionals that believe that a properly executed foot massage yields a full-body relaxation, but this belief is based on reflexology and has little proven efficacy.
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| Massage Therapy in Brighton |
Before commencing the massage, it is important to have the feet be wet, whether with water or some other soaking preparation. After they are soft, you can use many different techniques to induce pleasurable feelings.
One of the techniques utilized involves holding the back of one’s foot and rotating your hand around it continuously, while periodically reversing direction. The rotations and reversals enable long-lasting stimulation, and it is not too difficult on the person delivering the treatment.
Another great and straightforward maneuver is the repeatedly stroking of the foot with both palms. You will need to apply a continuously good amount of pressure as you slide each palm down the length of the foot, and just keep placing one hand in front of the other as you move, as if climbing a rope. You can apply variable pressure to further spice up the technique, although a medium level pressure is fine if you want to keep stable.
There is also plenty of things to do with just a few fingers instead of your whole hand. For instance, you can use your forefinger or thump to move up and down the foot with this linear motion being very relaxing. You can also do elaborate patterns that make the massage more interesting and indulgent.
Adequate attention should also be paid to the toes. A lot of people love having their toes pulled and cracked, but that comes down to personal preference. Rubbing the toes lightly is a great supplement to a foot massage, and is also much easier than focusing on a larger area
To spice things up you can go for a slightly more exotic option such as the Thai foot massage from Little Jasmine Therapies in the Brighton city centre.
Feb
11
Massage in Brighton : Focus on the Thai Massage practice
Engaging in strenuous activities such as running, cycling or lifting , or you simply want to take a break and relax a Thai massage in Brighton will give you the healing you’re looking for, both physically and mentally!
Research has repeatedly shown the people who get a Thai massage before an exam or other potentially stressful situation showed a significant decrease in anxiety and respiratory rates, as well as a significant increase in white blood cells and natural killer cell activity, suggesting a benefit to the immune system.
The Techniques vary – but whichever one you go for, try not to fight the masseuse – stay loose so she can work properly. Thai massage is not for everyone, but most people walk out far less tense than when they went in.
What is the difference between a European or Swedish massage and a Thai massage?
Unlike European or Swedish style, traditional Thai massage focuses on circulation and pressure points, promoting internal health as well as muscular flexibility throughout. The traditional procedure is centuries old. Using hands, elbows, knees and feet, the therapist applies pressure to numerous points along the body’s meridians, or ‘life-power lines’, and manipulates the customer’s body and limbs. The aim is to encourage an even and harmonious flow of physical energy.
“Often people are stressed in our culture. Stress-related disorders make up between 80%-and-90% of the ailments that bring people to family practice physicians. What they require is someone to listen, someone to touch them, someone to care. Unfortunately, that does not exist in modern medicine.
One of the complaints heard frequently is that doctors don’t touch their patients any more. Touch just isn’t there. Years ago massage was a big part of nursing. There was so much care, so much touch, so much goodness conveyed through massage. Now nurses for the most part are as busy as physicians. They’re writing charts, dealing with insurance notes, they’re doing procedures and often there is no room for massage any more.
We believe that massage therapy is absolutely vital in the healing process and not only in the hospital environment, because it relieves stress, it is obviously foundational in the healing process anytime and anywhere.”
You can clearly see that Thai massage or Thai yoga massage in Brighton is not only popular but actually helps to make you healthier! People who have experienced a Thai massage report that they have an increased sense of daily well-being, better posture and more energy than ever before.
If you haven’t tried a Thai massage in Brighton there’s no time like the present to get started on a healthier, happier life!